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Meet Our Team
Victoria Adams
Group Marketing Director
Victoria Adams joined Patersons in 2006 as Group Marketing Manager. She is responsible for all Patersons’ global branding, marketing and communications and has recently overseen the release of the Patersons Community Website.
Upon graduating, Victoria joined The Haygarth Group, an integrated marketing agency, where she worked across all aspects of marketing for brands such as Nokia, Mappin & Webb Jewellers, Tesco and Tropicana. She was responsible for launching the Nokia 9000 Communicator across Europe and its sponsorship of The Saint film. She then moved to Tequila as an Account Manager responsible for all marketing activity for British Telecom, Marlboro and UCI Cinemas.
Victoria then joined Tarantula Agency as Senior Account Manager on Benecol, Express Newspapers, Quorn, Bauer Publishing and Homebase. She was responsible for launching Benecol’s Cholesterol Awareness site and created a database led marketing campaign for cholesterol sufferers. She was also involved in launching a number of UK Homebase stores, as well as numerous trade marketing promotions for The Express.
Qualifications include: BA (hons) Communication Studies with Marketing, ISP Diploma.